Normal Digital Grande [Frame Colour: Brushed 316 Stainless Steel - DG-L01]

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15% Off Normal Timepieces. Valid to 30/6/16.


Digital Grande's design is very simple, but two unique features make it distinctive among digital watches. First is the custom display that combines a high contrast LCD screen with an innovative construction technique that eliminates all glare. This enables the digits to pop on its consistently black face. Second, the pusher switch has an original duel function: Press half-way to activate the backlight, and press all of the way to access the time, seconds, and date modes. The Digital Grande keeps time in "military style" 24 hour mode.

Normal Digital Grande Specifications

Movement: Custom Digital Module
Battery: CR2016 (estimated 2 year lifespan)
Accuracy: +/-30 second / month
Water-resistance: 3ATM (to 30 m / 100 ft)
Dimensions: Ø38 x 9.5 mm / 1.496" x 0.374"
Weight: 50 g / 1.76 oz
Case: Brushed 316 Stainless Steel or IP Black Coated 316 Stainless Steel
Crystal: Convex Tempered Mineral Glass
Face: Black
Display: LCD
Band: Black Premium Calfskin Leather

Click here for Care Instructions

What is Normal

It is a question that can be casually dismissed, or treated with philosophical rigor. The answer can be assumed self-evident, or open to an exhaustive debate. In truth, there are as many responses as there are people. Culture, race, gender, religious belief, age, status, genetics, income, education, and experience all have a say in what we perceive as normal. Where we find consensus, we find community.

In 2006, product designer Ross McBride created Normal as a venue to express his own aesthetic, and thoughts on design. Raised in the United States, and living his entire adult life in Japan, Ross has been greatly influenced by pioneering mid-century American design, as well as the Japanese sense of minimalism, and craftsmanship. Ross believes that the products we choose for ourselves, particularly the ones we carry with us throughout the day, are extensions of us. They should act to reenforce our persona, not distract from it.

Therefore, as policy, our identity never appears on the watch, or clock face, so that our brand never competes with your brand. Our products are created for those who appreciate such subtlety, and have a quiet confidence in their own design sensibilities.

SKU aaa_e_a_NormalDigitalGran

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